When explaining the concept of blogging to older professionals a number of questions sound off:
How do I know what to write about?
How long should it be?
What If I have nothing to say?
It seems that before a single letter is typed a wave of panic has swept over the aspiring writer. After working with a number of clients my advice has been reduced to two simple words “Don’t think.” The reasoning behind this is that everyone has a story, an idea, or just something to say. I encourage professionals to not think about the end result, but to simply write without barriers.
Recently, iRM’s Chief Social Media Consultant, Carlos Hernandez spoke to a group of professionals on the advantages of using blogging in job searches. An explanation of his approach to blogging can be found at BB Creative Blog.
iRM Consulting 