Baby Boomers Step into Social Media

16 04 2009

Carlos Hernandez, @carloshernandez  along with Des Walsh, @deswalsh and Barbara Rozgony, @wiredprworks appeared with host Toby Bloomberg, @tobydiva on BlogTalkRadio (click for link to podcast) to discuss how baby boomers are stepping into Social Media.  As a Gen Y member this discussion was interesting to listen on because it highlighted some fundamental differences between on how social media is being harnessed by an older generation vs. 20-somethings.

Be sure to check it out!


Blogging 101: Don’t think

16 10 2008



When explaining the concept of blogging to older professionals a number of questions sound off:

How do I know what to write about?

How long should it be?

What If I have nothing to say?

It seems that before a single letter is typed a wave of panic has swept over the aspiring writer.  After working with a number of clients my advice has been reduced to two simple words “Don’t think.”  The reasoning behind this is that everyone has a story, an idea, or just something to say.  I encourage professionals to not think about the end result, but to simply write without barriers.  

Recently, iRM’s Chief Social Media Consultant, Carlos Hernandez  spoke to a group of professionals on the advantages of using blogging in job searches.  An explanation of his approach to blogging can be found at BB Creative Blog.