Workshops: Social Media for the Uncomfortable™

“Web 2.0 Tools for Making You More Viable and Valuable in Today’s Marketplace”
Thursdays, December 3 (Workshop 1) & Dec. 10,(Workshop 2)
9:30 A.M. – 3:00 P.M.
Altimeter Group’s Hangar (At the Crossroads, Highways 101 at 92)
1855 South Grant Street #100
San Mateo, CA 94402-2667

To register:

Concerned about privacy?     Assume that Social Media is trendy or kids’ stuff?     Don’t think you have time to set up and maintain profiles?     Believe it’s all too complicated?

Think again! Employers use Social Media to find talent. Peers, clients and customers are active on LinkedIn, Facebook, Twitter and other outlets and you cannot afford to be absent.

Learn from tech savvy boomers how to create a dynamic online presence and maintain the level of privacy that is right for you. We understand the hesitations, concerns and reluctance that workers of a “certain age” feel about social media.

Join us for one or more hands on workshops, taught in an intimate classroom setting, where you will come away with material you can use right away in your social media profiles. Class size is limited to guarantee plenty of individual attention and hands on direction. Room is internet connection equipped, so bring your laptop for maximum productivity.

“Crafting Your Online Integrated Marketing Campaign

Offered Thursday, December 3, 2009. In this workshop you’ll define your personal brand and design your integrated marketing campaign. Identify your tagline and keywords. Write online profiles, polish your resume, and create short and long form bios. From here, we’ll take you step-by-step through uploading a dynamic LinkedIn profile.*

Please email your resume in advance of workshop to, and bring your laptop and a digital headshot to the workshop.

9:30 a.m. – 3:00 p.m. (Box lunch will be served)

“Polishing Your LinkedIn Profile and Best Practices”

Offered Thursday, December 10, 2009.

Capitalize on the work you did in workshop 1. Maximize your LinkedIn presence with lookups, Q&A, becoming a subject matter expert, introductions, maximizing search results, and expanding connections. Integrate your professionally-oriented Facebook and Twitter accounts with LinkedIn.

9:30 a.m. – 3:00 p.m. (Box lunch will be served)

Cost $125 per session or $230 for series of 2

To register:


Carlos R. Hernandez

I am a Social Media Catalyst, Trainer and Connector to people desiring to be Web 2.0 savvy, but especially to Baby Boomers.

Why so?

In February of 2007, I elected to pursue a calling to help people. I especially identify with fellow Baby Boomers who are intimidated by emerging social media technologies.

I have been successful by working with individuals and businesses to leverage Web 2.0 technology in their sales and marketing initiatives. My talent is to show fellow professionals how to develop networks and connections via LinkedIn, Facebook and Twitter in an integrated and cross-promotional manner.

I made the conscious decision to become a social media change agent by combining my talents of public speaking, problem solving and teaching. My passion and knowledge are grounded in a 28-year professional career working for Westinghouse Electric & Eaton Corporations in technical-solution sales, marketing and project management. Academically, I studied Civil Engineering at Stanford University’s School of Engineering.

Building community is important to me and I do so through the Phi Kappa Psi Fraternity (Vice President of the Silicon Valley Alumni Association), Catholic Professional Business Club (currently as President), and Archbishop Riordan High School Alumni Council. Lastly, I devote volunteer time and energy at Grace Cathedral’s “GraceWorks” Program, currently on the “Program Team” for those in job and/or career transition.

Contact: CarlosHernandezSF at Gmail dot com

Connect with Carlos here:

Megan A. Bourne

I combine marketing know-how with a focus on building communities. I believe that we are meant to solve problems and achieve our goals by working together, and that social media enables us to broaden our connections, tapping into vast networks and deep reserves of expertise. My recent experience in overcoming social media discomfort inspired me to help others advance their careers with carefully crafted professional profiles.

After 20 years of building and managing departments, creating project teams, bringing people together to raise money, and gathering folks together online, I‘m convinced that  community is where the action and results lie.

I bring to bear experience in marketing management and communications, building constituencies, and raising money for corporate and non profit organizations. I’ve been Alumni Director at Tulane University, Sales and Marketing Manager for House of Blues New Orleans, and General Manager at BMP Audio, a boutique syndicated radio production company. My consulting engagements have included Intuit, Oracle, House of Blues, and ABC/Disney. I am an active volunteer, currently working on communications for the League of Women Voters California and fundraising for Ecole Notre Dame des Victoires.

Contact: MeganABourne at Gmail dot com.

Connect with Megan here:

To register:


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