New realities require new strategies

14 01 2009


A new year.  New beginnings of sorts.  I got the inspiration (and title) for this post from Suze Orman’s new book “2009 Action Plan“, which she is offering for free until tomorrow through Oprah’s website.  No doubt about it, the past couple of months have been a terrifying time for many people.  iRM was affected by the economic downturn in that we needed to maintain financial stability which meant (for me) going back into the workforce fulltime.  I don’t regret my decision, as it is important to stay afloat during times of uncertainity, however, I needed to find a way to still dedicate time to iRM while stretching that 9-5.

Carlos has been working effortlessly, speaking to professionals about the importance of social media and how it will enhance their brands.  Month after month iRM speaking engagments have increased as Carlos has honed his craft for articulating how social media can revolutionize the way you think about your company, your goals, and even your life.  Be sure to check out our speaking engagements page as it is updated with events in the SF Bay area.

So the new reality is that the landscape has changed for social media in lieu of recent economic events.  What does this mean for iRM; well first a new strategy.  Aggressively getting our clients and followers information that will shape their professional environments even in a time of uncertainity.  What to expect:  the next couple of posts will focus on how/if Social Media will survive the rather bleak forecast set of our economy, and how to properly position your brand.

What are your new strategies for the upcoming year?