“Fake it til you make it” Party of None, Some, or Many?

14 10 2009

In my morning blog roundup I came across a very interesting post from Corbett Barr over at FreePursuits.com.  In the article he was discussing how the “fake it til you make it” mentality has gone somewhat awry in the arena online business and marketing.  I’m sure we can think of a people who brand themselves as “experts”, “visionaries”, etc in the contact of social media and marketing.  Admittedly I have been guilty of this as well with my own tag line as “social media visionary.”  However, the way Corbett puts it: it’s how you apply this  mentality that will eventually lead to your success or downfall.


I’ll use myself as an example.  When the concept of IRM was being formed I immediately jumped on the wagon and branded myself a “visionary.”  That’s a pretty strong branding title considering I was brand new to twitter, but not so new to other social media platforms.  When speaking to clients I made sure to explain my own journey in understanding how social media helped (and continues) to build my own brand through various endeavors.  I brought the confidence I had to the table assuring that with my help someone could realize their own personal success with the help of various online platforms.  After reading and re-reading Corbett’s post it gave me a little nudge that sometimes happen when you become complacent in your current settings.  The F.I.T.Y.M.I mentality is only helpful if you are constantly staying ahead of the curve absorbing information that can help you achieve another piece of the puzzle or otherwise you are in for a rude awakening.


Working Through Social Media Discomfort

24 09 2009

An Uncomfortable Figure by DanielMcKernanI approached my first online profile with trepidation, and it went downhill from there. I was afraid of giving up my privacy and embarrassed to put myself “out there” so boldly and for all to see. This wasn’t a resume hardly anyone would see, it was a broadcast document, and the process of creating it made me see myself in a whole new light.

 I want to be available to a wide network of potential clients and employers, so I elected to write a strictly professional LinkedIn profile that does not compromise my personal life. I put up work-related information, and I make it as available as possible. My privacy qualms evaporated. 

As I started writing, I got confronted with the big existential questions- who am I? What do I have to offer? What’s it all about, Alfie? The resume’s accumulation of life’s work didn’t work at all in this format. I saw that this format demands that I show who I really am and what I really have to offer. I’m not two-dimensional after all!

 Over the course of several revisions, I determined key words and taglines –  pithy descriptions of me. I then expanded, but in a succinct manner. As I developed my profile, I become a sleeker, more elegant creature.

 After overcoming the discomforts, I began to have some real fun. I got great feedback from several of the people to whom I linked. I reconnected with long lost work friends, including my first great boss. I got a coveted volunteer position when the recruiter read my LinkedIn profile.

 Online profiles are now an almost living, breathing part of me. They work better when I tend them a few times a week, as I do my garden and my health. They are another avenue of communication and connection with people who are important to me – those I know and those I will meet online.

– Megan A. Bourne

Image Credit: “An Uncomfortable Figure” by Daniel McKernan

Offering the free gift of Success

12 09 2009

This morning I awoke to a very unusual thunderstorm taking place.  While certainly strange for San Francisco it oddly resonated with me as I began my weekend ritual of coffee and catching up on various reading materials. The spark, the motivation to shake things up and reflect on what events have lead me to current disposition.


It has been 18 months since Carlos and I decided to embark on a journey that has allowed us to meet some many creative people both in the social media realm and out.  The mission of IRM was very simple: Offering the Free Gift of Success.  Although, my past couple of months have been spent in the medical industry Carlos has been steadfast in helping people achieve their dream through the use of social media.  Through workshops and speaking engagments, Carlos has been able to display that all you need is an idea and vehicle to get you to success.  Although a simple concept often times it’s difficult to implement against the backdrop of outside demands on one’s time and energy.  But as I am reminded again of the displaced thunderstorm, stepping out of your comfort zone is the only way to truly begin your ascent to success.  Things may be bumpy, uncertain, and sometimes bleak, but your passion should continue to blaze a torch to something greater.


12 07 2009

While brainstorming with a colleague, he mentioned how he wanted to work more on own business but after a long day at his job the energy to work on his passion was just not there.  For most of us, our dream career does not often align with the job we have to sustain life on a daily basis. This often means that our dream gets placed on the back burner til we have more time.

With this in mind and a backlog of articles sitting on my desk I came across R.O.W.E or “Results-Only Work Environment.” This theory behind this concept is that if you allow people to work on their own time and at their own pace they will be more creative and focused and more work will get done.  Applying this to my endeavors it became clear that I would have to give this concept a try. The convenient feature of creating  your career through Social Media is that it can be done anywhere and at anytime. There is no office, no company structure, and you are free to utilize it as much or as little as you please.

So for this next week, I will take the R.O.W.E challenge and apply it my goals for iRM Consulting.

Staying Connected yet Enjoying Life

29 05 2009

With Social Media comes the temptation of being constantly connected.  “Digging this,” “Tweeting that” or “Stumbling on something.”  Granted some people find their greatest reward in sharing information with other 24 hours, 7 days a week. But what about those who want a healthy balance?  Having a fulfilled lifestyle yet being on the pulse of related to Social Media and cutting edge technology.


Recently I came across FreePursuits.com.   It is a site dedicated to exploring the different ways that people use their creative prowess and new technology to excel in their professional life without compromising their personal life.

I found it absolutely interesting because in my opinion those who rely on social media professionally (and other high tech careers) often times feel the uneven balance between work life and personal life.  In your own Lifestyle Design how intertwined is your professional and personal life?

Baby Boomers Step into Social Media

16 04 2009

Carlos Hernandez, @carloshernandez  along with Des Walsh, @deswalsh and Barbara Rozgony, @wiredprworks appeared with host Toby Bloomberg, @tobydiva on BlogTalkRadio (click for link to podcast) to discuss how baby boomers are stepping into Social Media.  As a Gen Y member this discussion was interesting to listen on because it highlighted some fundamental differences between on how social media is being harnessed by an older generation vs. 20-somethings.

Be sure to check it out!  http://tinyurl.com/cndsra

Sharing with your Clients: DPM for Social Media

23 03 2009

Today, I was reading an iMedia Connection article entitled “ A Scalable Agency Solution for an Ailing Economy.”  In it David Shor was discussing that due to the plummeting nature of our economy many brands are outsourcing their sales initiatives to their marketing agencies.  In turn the marketing agencies share revenue that is generated for their client, which Shor calls DPM or Digital Performance Marketing arrangements.

While this type of partnership seems as a win-win some brands are hesitant to share with another party who’s primary objective is to further their own brand.  I pondered how this collaboration exists in the Social Media environment.  For example, iRM is an advocate for the small business entrepreneur.  Those who want to see their professional dreams expand, but may not have the resources to harnesses their potential.  We actively share our knowledge with those willing to engage which in turns allows iRM to thrive as we develop our own dreams.

Although there is little revenue involved I see this as a type of DPM partnership as it is knowledge about social media communities and experience that is being shared between two parties as a stepping stone to greater success.  Whether you have 1 client or 100, the question you must ask yourself at some point is “How much are you sharing with your clients, and whether or not both parties are benefiting from the partnership?”